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Cookies and measurement

Cookies and measurement on this enquiry page

This page belongs to the enquiry forms (funnels) that MeerMago builds and manages for practices and companies. If you came here via such a form, then you will read below exactly what is stored and why.

Who is responsible for your data?

The practice where you submitted an enquiry is responsible for your data. It determines why your data is used: to contact you about your enquiry.

MeerMago builds and manages the enquiry form on behalf of that practice. We process your data only on its behalf and never use it for our own purposes. We do not sell it or use it for advertising.

To find out what the practice does with your data, how long it retains it, or to request access or deletion, contact the practice. The form footer links to its privacy statement. You can also email us at privacy@meermago.nl; we will forward your request to the practice and help it handle the request.

You choose yourself

At the bottom of the form there is a notification with three buttons. As long as you do not choose anything, we will not record anything about your use.

  • Accept: enable everything.
  • Settings: use a separate switch for each category to choose what to enable or disable.
  • Reject: disable everything except Necessary.

Necessary

Always on

A random number, so that everything you do in one request belongs together instead of each page being counted as a separate visitor. This does not record anything about your use.

Can you set it aside? No. Without this the form will not work.

Statistics

Is waiting until you say yes

Recording how the form is used: which steps you saw, what you chose along the way, where people drop off. This is from us and stays with us.

Can you put it on hold? Yes. Put on hold until you say yes.

marketing

Is waiting until you say yes

Measure which ad brought you here, via Google Analytics and Google Ads. You will only see this box if the practice uses Google.

Can you put it on hold? Yes. Put on hold until you say yes.

Changed your mind? Click Cookie preferences at the bottom of the form.

What does your browser save?

Three things. This is the whole list.

A cookie with a random number

This means your steps belong to one request, instead of each page counting as a new visit. There is only a random number in it: no name, no device characteristics, nothing derived from you. Your own browser cannot read it.

How long
If you say no to Statistics, it will disappear as soon as you close your browser. If you say yes, it will stay for 180 days so that we can recognize a repeat visit.
Going to our server
Yes. Like every cookie, it goes with every request to our server.

What you have filled in so far

So that you do not have to start over again if you go back a step. This will remain in your browser.

How long
Disappears as soon as you close the tab.
Going to our server
No.

Your choice in the cookie notification

So that you do not get the notification again every visit. This also remains in your browser.

How long
Until you knew the data of your browser.
Going to our server
No.

What do we record?

As long as you just look around and don't choose anything, we won't record anything. If you send the form, a number of things will happen anyway, regardless of what you chose. The rest depends on your choice.

Always, even if you refuse everything

This is part of handling your enquiry itself and only happens when you send it.

  • The random number from the cookie, so that your request remains together.
  • A code derived from your IP address. We convert your IP address into an unreadable code and only store that code; we never store the IP address itself. The conversion changes every day, so today's code cannot be linked to tomorrow's code. This code is there to prevent abuse and spam, not to track your behavior.
  • Your name, phone number, email address and your answers. These will go to the practice so that they can contact you. That is exactly what you filled out the form for.

Only if you say yes to Statistics

This allows us to see whether the form works: where people get stuck and which question is unclear.

  • Which steps you saw and which answers you chose along the way.
  • Type of device: phone, tablet or computer.
  • Where you came from: the website that referred us, and the campaign features in the link (the utm_-parts that you sometimes see in an address).
  • If you return to the same form within 180 days, we will recognize from the number in the cookie that those visits belong together.

If you say no, then we will not record anything here. You just go through the steps, we just do not write down which one you saw.

Google Analytics, Google Ads and Tag Manager

Practices that advertise want to know which advertisement generated an enquiry. We use Google Analytics (GA4), Google Ads and Google Tag Manager for this. Without this measurement, they cannot see which advertisements work and which cost money.

The cookie notice tells you whether this applies: if it includes a Marketing category, this practice uses Google tracking services. If it does not, no requests are sent to Google.

You decide whether to allow this: yes or no. You choose in the same notice. Accept enables it, Reject keeps it disabled, and Settings lets you disable Marketing while enabling the rest, or the other way around. You can change your mind later through Cookie preferences at the bottom of the form.

Before you choose, nothing from Google is loaded: no script, no request. If you refuse everything, that will remain the case. Nothing from Google will be loaded and no request will be sent to it, not even a signal that a visit occurred.

If you turn on one of the two, the Google script will load, but only with permission for what you turned on. For example, if you say yes to Statistics and no to Marketing, the advertising signals will be set to "denied": no Google advertising cookies will be sent and no advertising features will be included.

Questions?

Email privacy@meermago.nl. If your question concerns what the practice does with your data, contact the practice directly. The link is at the bottom of the form.

Last updated: July 18, 2026.