Many dental practices wonder where they can best ask patients for a review. Google? ZorgkaartNederland? Tandarts.nl? Their own form?
The honest answer: they all have a role. But they don't do the same thing.
Short answer
Google reviews are usually the most important for local visibility and quick choice in Google Search and Maps. ZorgkaartNederland and other healthcare platforms strengthen your reliability within healthcare. The best strategy is therefore not to choose a platform, but clearly determine which platform has what purpose.
Google is often the first choice moment
When someone is looking for a practice nearby, that person often first looks at Google:
- stars
- number of reviews
- distance
- photos
- opening hours
- call button
- route button
This makes Google reviews extremely visible. A patient does not have to consciously look for your reputation; he sees it immediately.
For local growth, Google is therefore usually the first place to start. That is also where the greatest profit lies for most practices.
ZorgkaartNederland has different value
ZorgkaartNederland feels like a more healthcare-specific source to many patients. It is less about a quick choice on Maps and more about finding out further details.
This can be especially helpful for:
- patients who compare more carefully
- treatments with higher threshold
- specializations
- references
- situations in which trust is extra important
A strong profile on a healthcare platform can confirm the image that someone already got through Google.
Why you don't have to ask everything at once
If you ask your patients to leave a review everywhere after each visit, it gets messy. Your team doesn't know what priority to give and patients drop out.
Better:
- choose a primary review route
- use secondary platforms at specific times
- keep the question short and personal
- measure where the most effect is
For most practices, Google is the primary route. Then you can determine, by target group or treatment, whether ZorgkaartNederland is more logical.
What AI does with this
AI systems build a complete picture. They look at sources that are available online and try to determine which practice is reliable, relevant and up-to-date.
Google reviews are important in this because they are so visible locally. Care platforms can enhance the image, especially when the information is consistent.
A practice with strong Google reviews, a complete profile and positive mentions on healthcare platforms is stronger than a practice that seems good only in one place.
Read how to get found in AI answers.
When Google comes first
First send on Google as:
- you want your local to be more visible
- you want more phone calls or route clicks
- your competitors have more or newer Google reviews
- your profile has few substantive reviews
- your practice depends on people in the neighborhood
This applies to most dental practices, orthodontists and dental hygienists.
When ZorgkaartNederland deserves extra attention
In addition, send to ZorgkaartNederland as:
- often compare patients extensively
- you work a lot with specialist care questions
- your reputation in the healthcare sector is important
- you are already fairly strong on Google
- you notice that patients mention this platform
It is then not a replacement for Google, but a second layer of proof.
The smartest order
For most practices, this order works well:
- Complete Google Business Profile.
- Set up Google review routine.
- Make review comments tight and privacy safe.
- Care platforms check for correct data.
- Determine quarterly where additional review focus is needed.
This prevents you from being half visible everywhere.
FAQ
Is ZorgkaartNederland less important than Google?
Not necessarily. It has a different function. Google is usually more important for local visibility, ZorgkaartNederland can give additional confidence.
Should I ask patients where they want to review?
Better not by default. Simplify the route. Choose the place yourself that helps the most at that moment.
Do reviews outside Google count for AI?
They can be taken into account if they are publicly discoverable. AI often forms a complete picture from multiple sources.
